Resume
Professional Experience
Social Media Strategist, JPMorgan Chase
2022 - Present
As a Social Media Strategist at Chase, I develop comprehensive briefs for multi-platform social media campaigns and content series to enhance brand presence and elevate the company’s voice. I work with Chase and internal/external partners to achieve stakeholders' goals. By leveraging market research, listening insights, and audience interests, I produce high-performing content that resonates with our target audiences. Collaborating cross-functionally, I craft social strategies for key initiatives, including financial health, influencer partnerships, national events, and product awareness.
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​Additionally, I managed the editorial calendar, overseeing content across six social channels to ensure alignment with internal stakeholders, while monitoring and mitigating risks associated with proposed content.
Communications and Social Media Associate, Pulitzer Center for Crisis Reporting
2021 - 2022
During my time at the Pulitzer Center, I supported media relations by managing press inboxes, maintaining media lists, collaborating with journalists, and writing compelling press releases. I successfully planned and executed a multi-channel social media strategy for Black History Month, driving a 4% increase in user engagement through targeted. I produced engaging updates, stories, and email campaigns that encouraged website traffic and increased user session length. I also wrote over 20 email newsletters, improving subscriber engagement with an average open rate of 30%, while educating and informing the audience.
Communication and Marketing Associate, Pennsylvania Prison Society
2019 - 2020
I created and managed an FAQ page in response to the COVID-19 pandemic, successfully handling an influx of questions and driving a 34% increase in unique website visitors. I wrote over 25 email campaigns during fundraising periods, contributing to the achievement of a $75,000 fundraising goal. Additionally, I developed social media posts and graphics in Canva to raise awareness for advocacy work supporting incarcerated individuals and their families. By managing social media accounts and ensuring a consistent brand presence, I played a key role in increasing overall brand engagement and awareness.
Public Relations and Events Specialist, HiTouch Enterprises
2018 - 2018
During this year-long internship, I wrote and distributed press releases and media advisories, resulting in significant news and media coverage for events planned by this marketing and events firm. I collaborated with the larger team team to plan Philadelphia's largest health festival, which attracted over 4,000 guests. Additionally, I managed social media content and created monthly email newsletters for multiple clients to keep their followers and potential clients engaged.
Media Relations Assistant, Drexel University Office of Communications
2018 - 2018
I wrote and published blog posts for Drexel's News Blog to boost student engagement. I also contributed to writing and distributing news releases and media advisories, ensuring coverage for University events and announcements. Additionally, I maintained and updated the Faculty Experts list and other digital media relations resources to promote accurate and up-to-date information.
Education
Master of Science in Communication, Drexel University
2014 - 2019
Bachelor of Arts in Communication, Drexel University
2014 - 2019